Unser Kollege Kai Riemer von der Universität Sydney hat gerade in seinem Blog darauf aufmerksam gemacht, dass inzwischen ein Forschungsbericht zu (Teil-)Ergebnissen einer gemeinsamen Studie zu Enterprise Microblogging (als Resultat des vom DAAD geförderten Austausch-Projekts SMILE unserer beiden Forschungsgruppen) erschienen ist.

Im Zentrum des Forschungsberichts steht das SNEP-Modell. SNEP steht für Social Network Emergence Process (und gleichzeitig auch für die vier darin enthaltenen Phasen: “Start-up”, “Neglect”, “Excitement” und “Productivity”) und erklärt anhand von Daten aus einem Fallbeispiel, wie sich Nutzer im Rahmen eines Aneignungsprozesses mit einer Enterprise2.0-Plattform auseinandersetzen. Da Kai sowohl das Modell in seinem Blog erklärt als auch einige Folien auf Slideshare gestellt hat, begnüge ich mit dem Verlinken auf diese Quellen und dem Hinweis, dass ich das Modell auch nächste Woche auf dem Enterprise 2.0-Summit in Paris kurz vorstellen werde. Ich freue mich darauf das Modell dort und bei weiteren Gelegenheiten zu diskutieren.

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We recently started a project with the discipline of Business Information Systems at the University of Sydney, which is generously financially supported by the DAAD (German Academic Exchange Service) and the Group of 8 during the next two years (until the end of 2012). While the official project start will be the first January 2011, we just kicked off the project inoffically on 26/11 in Syndey. On the photo you can see our project partners from the university of Sydney, Paul Scifleet and Kai Riemer, together with the team member of our group, Alexander Richter.

Background

Innovation in service economies depends increasingly on how well organisations are able to generate, manage and share knowledge in the face of geographic distribution, which tends to breed knowledge pockets and reinventing-the-wheel phenomena. A new type of technologies, social media platforms such as Wikis or Blogs emerging from the public Internet, promises to offer a user-centred approach to address this challenge with Enterprise Microblogging (EMB) being the latest use practice. EMB is a Twitter-like service to facilitate open short-message communication, with the aim to move knowledge exchanges from private email inboxes to a public, organisation-wide communication space.

Aims

With our project we aim
1) to investigate knowledge sharing, communication and information management practices in EMB (using genre, content and media analysis),
2) to identify challenges in the adoption and use of EMB and
3) to understand and support development of communication policy and management guidelines in social media and knowledge management.

Outcome

The expected contributions of our project are:
1) A better understanding of potentials, ways of using and effects of EMB in distributed corporations in creating a new public communication space and in facilitating user-centred knowledge management;
2) Management guidelines for facilitating social media introduction in a corporate context, to support platform adoption and improve communication policy. In addition to these direct project outcomes and their industry and academic dissemination, the two institutions will benefit from the skills and knowledge sharing facilitated through the project exchange

Approach

For this project we have access to a large multi-national consultancy (CapGemini Global Consulting Services) with 90,000 employees and its Enterprise Microblogging (EMB) user population.
The study will support (genre) analysis of EMB communications through in-depth interviews with users and decision makers in Europe and Australia. Our research design is based on jointly collecting and analysing data so that the complementary expertise of the research team can be fully utilised.
Further we aim to compare and contrast our findings with the results of studies of other small and large companies.We will disseminate our findings through academic outlets and workshops with industry participants.

Partners

Our Partners from Sydney bring in both their method expertise (experience with qualitative, practice-based research designs and qualitative content and media analysis) and their expertise in collaborative technologies and information & knowledge management. A joint publication by K.Riemer & A.Richter from this project has just been honoured with the Outstanding Paper Award at the 23rd Bled eConference, the longest standing conference in eCommerce and Internet Business.

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